09 Sep 2019

Trends Announced For Anuga 2019

The world’s largest food and beverage fair is just a few weeks away and major trends are emerging.

From 5 to 9 October in Cologne, Anuga will feature over 7,400 exhibitors from 100 countries. In 2017, the fair attracted 165,000 visitors from 198 countries, making it one of the most anticipated fairs on the food and beverage calendar.

The 11 trends that this year’s Anuga will focus on are:

Functional and “free of”

According to Anuga organizers, “free from” is becoming increasingly popular as a category. In 2018, 23% of all new foods had “free of” grades. Gluten free products stand out in this group. In 2018, gluten-free products accounted for 58% of all free products, while vegan products, with an average annual growth of 30% since 2014 (annualized growth in 2014-2018), were the growth factors.


Growing demand for halal finished products in the Middle East, combined with rising demand in the West, is driving strong growth in the halal certified food segment. The introduction of new halal products worldwide is at a stable annual average growth of 10.7%. By 2018, 67% of Halal’s product launches were in Asia, home to the majority of the Muslim population worldwide. Africa and the Middle East are also important markets for Halal products.


Kosher food distribution is increasing in product launches, according to Innova Market Insights data. In addition, 33% of kosher products were gluten free in 2018, 25% were GMO free and 22% had a ‘no additives and preservatives’ indication. Most kosher references refer to the main categories of roasts, sauces, and condiments, as well as snacks.


By 2018, more than 5% of newly launched products worldwide had a ‘GM’ indicator, representing an average annual growth of 14% since 2014. In recent years, North America has replaced Europe as the main market. for indications without GMOs. Also in Latin America, an increase should be observed. Most newly introduced GMO-free products fall into the bread, dairy and snack categories, but the highest levels of these indications are higher in cereals and foods for infants and toddlers.


The percentage of new products attributable to the biofuels segment increased from 8.8% of new releases in 2014 to 10.5% in 2018. In Europe, the increase is still 15.5% in average annual growth of new organic labels. European foods (annual global growth 2014-2018). In 2018, 58% of all organic releases took place in Europe and 22% in North America. The fastest growing category is “snacks”, with an average annual growth of 18.6% (total annual growth 2014-2018).

Protected designation of origin

Locally and regionally produced foods seem more reliable to consumers. In addition, certificates of origin such as PDO (Protected Designation of Origin) or PGI (Protected Geographical Indication) strengthen the image of traditionally manufactured products and highlight their origin and quality. In fact, 10% of consumers want their fruits and vegetables, meat, eggs and eggs to be locally produced or locally produced (Innova Market Insights, Consumer Survey 2018).

Ready to eat

Meals and traditional meal situations are becoming less common and consumers are looking for quick, convenient and healthy solutions that enhance their busy lifestyle. Consumers are increasingly looking for healthy and tasty snacks anywhere with practical packaging. By 2018, one in four ready meals and travel products was gluten free, representing an average annual growth of 37.2% (total annual growth 2014-2018). Other important notes are the high protein / protein source. High content of fiber / fiber source, ecological and natural.


As a superfood, foods with a particularly beneficial nutritional value can be classified. These are nutrient-rich foods that have a special added value for health and well-being. The number of new introduced foods sold as superfoods has an average annual growth of 12% (total annual growth 2014-2018). The general penetration in this category is in grains and primary crops, with superfoods pumpkin seeds (+ 34%), sunflower seeds (+ 21%), quinoa (+ 14%) and flax seeds (14%) growing faster. (annual annual growth in 2014-2018).


Fairtrade focuses on international development, social justice and equitable economic return. Although still a niche market, less than 1% of all newly imported foods have a ‘Fair Trade’ mark, with stable average annual growth of 6% (annual cumulative growth 2014-2018). Sweets and hot drinks are the two main Fairtrade certification categories.

Source:, translated and adapted by the BeefPoint Team.